Media Release, 6th April 2015
Yes, it’s true! The profile of buyers targeted to visit Asia Cold Chain Show is new and very different. Going by the subject, event is going to attract a whole lot of new visitors who are real buyers of equipment, technology and services in cold chain sector.
The show has been segregated into cold storage; cold transport and cold supply chain segments and buyers of each profile are targeted separately with of course some overlap. “I can only say that it’s new, absolutely new profile of people who will attend the exhibition and conference in Bangkok this year. Till now, cold chain has been a negligible part of exhibitions related to various industries in Thailand and focused marketing to fetch their buyers was never seen. We have created this event for cold logistics community and would work for their business interests as far as visitors are concerned. No other platform would see companies from cold storage, cold supply chain, transport, retail chains, food, pharmaceutical and shipping at one place. I can bet that this unique mix of buyers is going to be a catalyst for cold chain sector in the region,” said Anuj Mathur, Managing Director, Manch Communications, organizer of the event.
The marketing campaign released recently by the organizers lay emphasis on a wide range of direct marketing activities. Since this show is open for business visitors only, promotion tools include direct mail, newsletters, one-on-one meetings with key buyers, visitor call centre, advertisements in trade media, industry associations and social media. “We have been organizing events for business community and always prefer to restrict the footfall to real buyers only. It is important for us to deliver ROI to each of our exhibitor and to ensure we run a very interesting program called `You Jump I Jump’. As the name suggests, we consider exhibitors as our partners and provide special marketing tools for promoting their participation and booth among their target audience. This has really worked well for us as well as exhibitors. Its an investment we really want to do more in every edition of our event,” added Mathur.
As informed by the organizers, various marketing tools including personalized invitations, email signatures, company e-mailers, social media platform, VIP Program and web banners are provided to each exhibitor three months before the show to promote their participation amongst their customers and prospects.
“We are going to cover all key countries in Asia including Japan, Malaysia, Philippines, Vietnam and Indonesia by April to mobilize buyers from there. We recently did a road show in Myanmar and received tremendous response from local associations and buyer groups. Tokyo, Hanoi, Manila, Jakarta and Kuala lumpur are next on our agenda for April to secure support from associations and key buyers and motivate them to visit the show in Bangkok in July this year. I can easily say that this event is going to be the next big thing in the logistics industry. I invite all key stakeholders to come forward and participate in this maiden initiative to bring together the Asian cold chain sector,” concluded Mathur.
The show also has a concurrent two-day conference, Asia Cold Chain Congress, and would be attended by all leading supply chain and user industry professionals.
For more queries, please get in touch with Ms. Nidhi Singh at firstname.lastname@example.org.