Unveiling the customized promotion plan to deliver the pure B2B event, Asia Cold Chain Show’s visitor campaigned was announced in Bangkok this week. With a challenge to bring together the key stakeholders of cold chain sector in ASEAN region at one platform for the first time, to get the policy makers involved in the event, organizers have come out with a unique direct marketing strategy to make this event a dedicated industry forum.
“Show’s profile has been divided into three key segments including cold storage, cold transport and cold supply chain. An equal emphasis has been laid on a different and more suitable approach for each segment to ensure maximum ROI to exhibitors. The geographical limits set for the promotion includes major ASEAN markets including Thailand, Indonesia, Myanmar and Vietnam”, said Anuj Mathur, Managing Director, Manch Communications, organizers of the event.
Several associations of cold storage owners are being engaged to bring in delegation of their members and host their annual meetings during the show. Promotional Road Shows have been planned for Thailand in March and for Indonesia and Myanmar in May to engage maximum buyers to visit the show in Bangkok from 22nd to 24th July 2015 at Impact Exhibition & Convention Centre.
With several reefer trucks and containers on display at the show, the senior management of transport and supply chain companies are being invited to attend the show and conference to be held in concurrence for the first two days. The focus will also be on the leading food, pharmaceutical and retail companies to come and meet the cold supply chain companies participating at the show.
“An elite VIP program is to be launched in April for the senior decision makers of food, pharmaceutical and retail companies by hosting them in the show as well as inviting them to all networking events to be held. This will ensure that our exhibitors meet key buyers and showcase their equipment and products on display”, added Mathur.
The VIP program has been targeted to 500 leading companies and would be exclusively run by a separate VIP concierge desk set up in the office of Impact, support partner of the event in Thailand along with the visitor call centre.
“A monthly series of show preview newsletters would be launched in March to update our visitors about the show, new exhibitor with their product profiles, conference program with speakers and other important highlights. Also, we intend to invest in the promotion of each exhibitor by circulating their emailers, press release, personal invitation cards, logo on show website, detailed profile in exhibition catalogue and several other marketing tools.”, concluded Mathur.
The Asia Cold Chain Show is open for only business visitors and are advised to pre-register on the event website to get faster access as well as a complementary copy of show catalogue.
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